Real brands. Real organic growth.
From startups to enterprises, we help teams achieve tangible outcomes that move the needle.
How a Creative Agency Hacked AI Search to Reclaim Lost Traffic and Drive Record Visibility
After a 20% drop in organic traffic from AI-driven search updates, Column Five partnered with Hatter to refresh its content strategy and rebuild visibility across AI answer engines.
- Perplexity traffic in 3 months
- +38%
- Perplexity traffic in 3 months
- ChatGPT traffic in 3 months
- +23%
- ChatGPT traffic in 3 months
- Top-performing post across all content
- #1
- Top-performing post across all content
From Word of Mouth to Organic Momentum: Runway's SEO Transformation with Hatter
Facing $40–60 CPCs on paid channels, Runway rebuilt its growth engine with Hatter — training AI to understand the brand and shipping targeted content around product features and competitor comparisons.
- ChatGPT visibility
- 5×
- ChatGPT visibility
- Traffic over 3 months
- +73%
- Traffic over 3 months
- Annual value of organic traffic
- $240k+
- Annual value of organic traffic
“Hatter has streamlined how we create and measure our SEO content. It helps us identify what topics drive traffic, optimize faster, and clearly see what's performing—without needing multiple tools or guesswork.”
20 Years of Industry Authority With No Organic Traffic from Google or AI Search. Here's What Changed.
Complete invisibility in organic search despite 20 years as the gold standard in supplement certification. BSCG partnered with Hatter to audit their audience — not their site — and map content to high-intent searches across Google and AI chatbots.
- Search impressions in 90 days
- +3,652%
- Search impressions in 90 days
- Traffic lift in 90 days
- +851%
- Traffic lift in 90 days
- AI search visibility for top queries
- 90%
- AI search visibility for top queries
We’ll help you show up first—in Google, ChatGPT, and beyond.
Real brands. Real organic growth.