In five months, Janicek Performance Group quadrupled its AI mention rate and now competes head-to-head with the biggest brands when leaders search in AI for an executive communication coach.

Challenge

Janicek Performance Group (JPG) is a Chicago firm led by Emmy Award-winning coach Kathryn Janicek. JPG is a premium partner to Fortune 500 companies, preparing executives for IPO roadshows, media training, board meetings, and high-stakes sales conversations. But in AI answers, mass-market names like Dale Carnegie and Toastmasters took the spotlight. JPG appeared in just 2% of answers to the questions its buyers ask, and its content drew little Google traffic.

Results

Hatter built 100+ pages around the high-stakes moments Fortune 500 leaders ask AI about: IPO roadshows, earnings calls, media interviews, board meetings and sales presentations. Each page draws on Kathryn’s decades of training Fortune 500 executives, so the content reflects JPG’s premium expertise rather than generic public-speaking tips.

JPG’s AI mention rate grew 305%, making it the #3 brand in its category.

Highlights

Highlight	Result
AI mention rate	+305%
AI rank among 10 executive coaching brands	#3

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