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Portrait Care quadrupled its AI mention rate in six months, and traffic from AI grew 950% as med spa owners found it through the questions they ask ChatGPT and Google.
Challenge
Portrait Care serves med spa owners as an emerging brand in a category of incumbents. When owners asked AI which platform or supplier to use, Portrait appeared in fewer than 2% of answers.
Results
Hatter created and updated 100+ pages built around the buying decisions med spa owners face every day, from sourcing to software and marketing.
Portrait’s AI mention rate grew +294%, moving it to #4 in AI answers against deeply entrenched competitors that had been around for years. Traffic from AI platforms grew 950%.
On Google, traffic from Hatter created or updated pages grew 59x, and average rank climbed 14 spots onto page one.
Highlights
| Highlight | Result |
|---|---|
| AI mention rate | +294% |
| Traffic from AI | +950% |
| Google rank, Hatter content | Up 14 spots, onto page one |
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