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Within two months, The Barry Law Firm moved into the top AI recommendations for California lemon law, winning 40 new AI answers it had never appeared in before.
“Within two months of working with Hatter, we moved into the top AI recommendations for our practice area. In an industry this competitive, that’s translated directly into new leads.”
Challenge
The Barry Law Firm represents California drivers with defective vehicles. Lemon law is one of the most competitive practice areas online. Consumers now ask AI which lawyer to call. Barry’s website ranked low in Google results for the top commercial terms that their prospects search and equally low in AI answers.
Results
Hatter built pages for the specific cases people ask AI about: RV and motorhome claims, commercial and fleet vehicles, and brand-specific cases for Honda, Lexus, Nissan, GM, and others. In just 2 months of working with Hatter, Barry won 40 AI answers it had never appeared in before, and now ranks #2 among eight tracked lemon law firms.
Barry now appears in every AI answer for “What attorney specializes in RV lemon law claims in California?” and “What attorney handles Lexus lemon law claims in California?” Hatter created pages are the firm’s most-cited pages in AI answers.
On Google, the website’s average rank climbed 7 spots.
Highlights
| Highlight | Result |
|---|---|
| AI rank among 8 lemon law firms | #2 |
| Clicks from Hatter created pages | 10x quarter over quarter |
| Google rank, Hatter content | Up 7 spots |
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