← Back to Case Studies
In three months, Hatter content grew to drive 81% of BSCG’s Google traffic, and BSCG now ranks #5 in AI answers on supplement certification.
Challenge
BSCG (Banned Substances Control Group) certifies supplements and tests for banned substances. Its buyers, athletes and military service members, ask Google and AI specific questions about drug tests and banned compounds. Those answers went to competitors. BSCG’s own expertise was barely visible in search.
Results
Hatter built expert pages targeting the exact questions BSCG’s audience asks. Hatter content now drives 81% of site clicks and 84% of impressions, ranking on page one of Google on average.
Site traffic grew 30x, with traffic from Hatter created and updated pages up 46x. In AI answers across 100+ tracked questions, BSCG now ranks #5 and is growing, among 11 certification brands.
Highlights
| Highlight | Result |
|---|---|
| Site traffic | 30x |
| Share of site clicks from Hatter created or updated pages | 81% |
| Google rank, Hatter content | Page one on average |
| AI rank among 11 certification brands | #5 |
Put your agents to work.
See the high-intent leads you’re missing from Google and AI search.
Free website audit