Runway went from barely mentioned to the top AI pick for “best modern FP&A platform for fast-growing startups,” growing its AI mention rate 500% and building $240K+ a year in organic traffic value.

“Hatter handles our AEO strategy, execution, and measurement in one place. We know what to target, it gets done faster, and we can see exactly what’s driving results.”

Juliana Freitas, Head of Marketing, Runway

Challenge

Runway competes in one of the most crowded software categories, against 14 tracked FP&A brands including Anaplan, Pigment, Workday Adaptive Planning, Datarails and Cube. CFOs are increasingly asking AI for software recommendations, removing procurement from the decision process. Runway rarely showed up. Its content sat low in Google results with almost no traffic.

Results

Hatter published a steady library of valuable content for finance analysts, from ACV vs ARR vs TCV to EBITDA margin and ARR bridges, each built to answer the questions finance teams ask AI and Google. Runway’s AI mention rate grew 500%, and it now ranks #7 among 15 FP&A brands in AI answers.

It wins where it matters most. On “What’s the best modern FP&A platform for fast-growing startups?” Runway now appears in 92% of AI answers. On “Platform that simplifies top-line modeling for subscription and transactional revenue?” it jumped to 59%.

On Google, impressions for Hatter created or updated pages grew 600x, and clicks grew 9x.

Highlights

Highlight	Result
AI mention rate	+500%
“Best modern FP&A platform for startups”	#1 recommended, in 92% of AI answers
High-intent buyer questions	Up to +46 points in share of AI answers
Annual value of organic traffic	$240K+

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