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Swimply became the #1 brand AI recommends for renting a private pool, lifting its AI mention rate from 44% to 73%.
“We’re in a market where getting found is the whole game. Hatter got us to the top of our category, and we beat our revenue targets doing it.”
Challenge
Swimply created the hourly pool-rental category, but AI answers treated it as one option among many. Peerspace, Airbnb, and Giggster showed up for the same questions, and Swimply appeared in only 44% of relevant AI answers. For a marketplace, every missed answer is a missed booking or host signup. Its blog drew almost no organic search traffic.
Results
Hatter built and optimized pages across both sides of the marketplace: guests planning pool days and hosts looking to earn from their pool. Swimply now appears in 73% of AI answers across 200+ questions, well ahead of Peerspace (47%) and Airbnb for pool rentals (17%). Swimply.com is now the most-cited website in AI answers for pool rentals.
On Google, clicks to Hatter created pages grew 284x in nine months, and Swimply.com’s average Google rank climbed more than 8 spots onto page one.
Highlights
| Highlight | Result |
|---|---|
| AI rank in category | #1 recommended brand |
| AI mention rate | 73% (+66%) |
| Most-cited website in AI answers | Swimply.com, ahead of Peerspace |
| Google rank, Hatter content | Up 8+ spots, onto page one |
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