Turn your website into a lead machine.

AI-powered tools that get your brand discovered on Google and AI search and convert that traffic into real leads.

Why Hatter

Your website should work as hard as you do. Hatter makes that happen.

Paid ads
Hatter
8xROI vs paid ads

Your spend compounds instead of disappearing when the campaign ends.

Agency invoiceMar
Retainer$8,400
Content$3,200
You pay$0
$0agency fees

No retainers. No slide decks. No back-and-forth on Slack.

Acme Supply Co.
Hot
Northwind Ltd.
Warm
Globex Partners
Hot
3xbetter leads

Prospects who find you through search are already half-sold.

+218%
2xfaster results

Weeks, not quarters. See what's working, week by week.

Problem

Your customers are searching for what you sell right now. Are you showing up?

Hatter gets your business discovered on Google and AI search, so you capture the highest-intent leads.

What it does

Everything your website needs to generate leads. Automated.

Hatter finds the gaps keeping you out of search results and fixes them. No manual work. No SEO agency. No web developers needed.

Content

Content Feed

Reads your site and finds the gaps keeping you out of Google and AI search. Publishes content that fills them. You control what goes live.

Publishing liveexample.com
From AI gap
How to choose accounting software in 2026
Six criteria that matter most for SMB finance teams.
just nowJust published
From AI gap
What's the difference between accrual and cash basis?
Drafting from gap signal · review queued
writing…Drafting
From AI gap
Top 10 invoicing tools compared
QuickBooks, Xero, Puzzle, and seven more.
yesterdayLive
From AI gap
Multi-currency invoicing for global SaaS
Drafting from gap signal · review queued
awaiting publishApproved
From AI gap
Why is my QuickBooks balance off?
The five most common causes — and how to fix each.
2d agoLive
Recommendation
How to read your cash flow statement
What founders should look at every month.
3d agoLive
Auto-refreshed
Year-end close, automated
Updated for the new IRS guidance this quarter.
refreshing nowRefreshing
From AI gap
QuickBooks vs. Xero in 2026
Pricing, integrations, and the migration story.
4d agoLive
Recommendation
When does year-end close need to start?
Drafting from gap signal · review queued
writing…Drafting
Recommendation
When to hire your first CFO
Stage-specific signals from 40 SaaS founders.
6d agoLive
From AI gap
How to choose accounting software in 2026
Six criteria that matter most for SMB finance teams.
just nowJust published
From AI gap
What's the difference between accrual and cash basis?
Drafting from gap signal · review queued
writing…Drafting
From AI gap
Top 10 invoicing tools compared
QuickBooks, Xero, Puzzle, and seven more.
yesterdayLive
From AI gap
Multi-currency invoicing for global SaaS
Drafting from gap signal · review queued
awaiting publishApproved
From AI gap
Why is my QuickBooks balance off?
The five most common causes — and how to fix each.
2d agoLive
Recommendation
How to read your cash flow statement
What founders should look at every month.
3d agoLive
Auto-refreshed
Year-end close, automated
Updated for the new IRS guidance this quarter.
refreshing nowRefreshing
From AI gap
QuickBooks vs. Xero in 2026
Pricing, integrations, and the migration story.
4d agoLive
Recommendation
When does year-end close need to start?
Drafting from gap signal · review queued
writing…Drafting
Recommendation
When to hire your first CFO
Stage-specific signals from 40 SaaS founders.
6d agoLive
Pages

Content Creator

Identifies missing service and product pages. Drafts them optimized for search and AI. You review and approve before anything is published.

Promptingexample.com
Describe the page you want to create…
Service
Bookkeeping for early-stage startups
Book a call
Order.co
Our Approach
Live at example.com/startup-bookkeeping
Technical

1-click SEO

Tunes the technicals for you. It generates sitemaps, adds metadata for crawlers, and speeds up your website so search engines and AI models can actually see what you do.

Technical analysisexample.com/cash-flow-guide
Technical AEO score
52/100
+
+
+
+
Missing meta tags
Wrong canonical URL
Missing schema markup
Missing FAQs
Slow image loading
Missing llms.txt
No internal links
Experimentation

AI Conversion Testing

Spins up new pages to test different angles, runs the experiments for you, and reports back so you know what's actually converting visitors into leads.

Experiment #03 · HeadlineDrafting variant…
Current page
example.com/pricing
Smarter bookkeeping software
Automate the boring stuff — books, bills, reconciliations.
Sign up
Variant: Benefit-led headline
example.com/pricing
Close the books 3× faster
Automate the boring stuff — books, bills, reconciliations.
Sign up
Traffic split
90%·10%
Current
Visitors—
Clicks—
# Leads—
Variant
Visitors—
Clicks—
# Leads—
Analytics

Tracking

See every visitor, every lead, and every mention of your brand across Google and AI search. All in one dashboard.

?
Unknown visitor
homepage
Sarah Chen
homepage
?
Unknown visitor
/pricing
ChatGPT
/pricing
?
Unknown visitor
/features
Google
/features
?
Unknown visitor
/how-it-works
Marcus Rivera
/how-it-works
?
Unknown visitor
/e-book
Claude
/e-book
?
Unknown visitor
/top-accounting
Priya Patel
/top-accounting
?
Unknown visitor
/case-studies
Perplexity
/case-studies
?
Unknown visitor
/blog
Jordan Kim
/blog
Hatter
How it works

Simple setup. Full automation.

Connect your site and choose your controls.

Add your domain
https://example.com
Hatter detected
IndustryB2B SaaS · Accounting
Customers (ICP)SMB finance teams
Top offersAutomated bookkeeping
RegionNorth America
01
Add your domain
Hatter reads your site and identifies what's costing you leads.
DNS recordsexample.com
A@76.76.21.21
CNAMEwwwcname.hatter.app
Verify records resolve
02
Configure DNS
Route your website through Hatter for always-on optimization.
Opportunity foundexample.com
Article
Top 10 Bookkeeping software for Startups
ReasonAnswer gap in ChatGPT
03
Hatter runs on autopilot
Content updates. Pages get built. Tests run. You just watch the leads come in.

Your website should be working harder.

Stop leaving leads on the table.